The Team

Built by people
who've been
on both sides.

TiJUBU was built by practitioners — not observers. Every product decision is grounded in the reality of organisations that needed to move faster, and people who needed to grow further.

01

Rui Luz

CEO & CPO

25+ years building organisations from the inside out. Rui has led HR consulting and organisational development across some of Europe's most complex workforce transformations. Every product decision at TiJUBU is grounded in the reality of having sat across the table from both the board and the people.

HR StrategyOrg DesignWorkforce Transformation
01
RL
02

Sónia Abreu Sebastian

CFO

The rare finance mind with equal time in HR consulting and in the CFO seat of a tech company. Sónia understands that workforce intelligence and financial performance are the same conversation — and builds TiJUBU's foundation to prove it.

Finance & StrategyHR ConsultingTech Operations
02
SA
03

Tomé Duarte

CTO

AI architect and platform builder with a sharp eye for what scales. Tomé brings the technical rigour to make intelligence feel effortless — designing systems powerful enough to handle enterprise complexity and honest enough to earn trust.

AI SystemsPlatform ArchitectureScalability
03
TD
04

Joana Vilhena

CMO

The bridge between what TiJUBU is and how the world understands it. Joana brings the rare ability to hold the CHRO and the individual in the same sentence — crafting a brand that speaks to both without ever losing sight of either.

B2B MarketingB2C GrowthBrand StrategyCategory Design
04
JV
The Wider Team
06

Manuel Pizarro

Product Owner

A short description of this person's background and what they bring to TiJUBU. Keep it to 2–3 sentences — specific, human, no filler.

SkillSkillSkill
06
MP
07

Pedro Veloso

Back-End Developer

A short description of this person's background and what they bring to TiJUBU. Keep it to 2–3 sentences — specific, human, no filler.

SkillSkillSkill
07
PV
08

Eliza Erzanukaeva

Front-End Developer

A short description of this person's background and what they bring to TiJUBU. Keep it to 2–3 sentences — specific, human, no filler.

SkillSkillSkill
08
EE
Advisors

The minds
behind the minds.

GN
Germán Nicolás Puiggarí
Startup Advisor · R&F, pur'ple
Short description of what this advisor brings to TiJUBU.
JF
João Colaço de Freitas
Chief Product Officer · Banxware
Short description of what this advisor brings to TiJUBU.
LW
Lesley Wilkin
Role · Organisation
Short description of what this advisor brings to TiJUBU.

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